Tuttosport: Milan reach new commercial sponsorship agreement with Italian brand

By Oliver Fisher -

AC Milan have reached a new commercial agreement with Italian clothing manufacturer Harmont & Blaine, according to a report.

As Sunday’s paper edition of Tuttosport notes (via MilanLive), CEO Ivan Gazidis arrived at Milan tasked with repeating what he did at Arsenal. With the Gunners, he transformed their turnover from €263million to a peak of €487m reached in 2017 before his eventual farewell.

That is why he was hired by Milan in December 2018 with a lavish €4million salary, and he will be asked to help the club’s financial health by agreeing new commercial partnerships to boost revenue in the absence of Champions League football.

The paper reports that Milan have have reached a two-year agreement with the brand ‘Harmont & Blaine’ which will replace ‘Boglioli’ as the club’s fashion partner – the second in a long line of deals expected to be announced.

It comes after the partnership with ROinvesting was announced earlier this year.


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Tags AC Milan