Home » MN: Why both AC Milan and Club Brugge are at fault for the Jashari soap opera
Ardon Jashari of Switzerland

MN: Why both AC Milan and Club Brugge are at fault for the Jashari soap opera

Photo by Michael Steele/Getty Images

Neither AC Milan nor Club Brugge have covered themselves in any glory regarding how the Ardon Jashari saga has been handled, a report has claimed.

MilanNews writes that the negotiations involving Milan and Club Brugge for Jashari are ‘verging on the grotesque’. It couldn’t be otherwise, for a variety of reasons, but it is clear that relations between the two sides are now stretched to breaking point.


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It all started from the Rossoneri’s bids well below the initial asking price, raised slightly to get towards what the Belgian’s wanted. Amid a backdrop of the player pushing to leave, the Brugge management and even their captain made public statements to further intensify the fire burning.

It must also be noted, though, that Igli Tare also spoke publicly about Jashari too. Regardless of whether the deal ends up being finalised or not, it’s impossible not to recognise that, for the umpteenth time when it comes to anything involving Milan, things have gone too far.

Speaking out

Brugge captain Hans Vanaken spoke to Alessandro Schiavone after the Belgian Super Cup final about the future of his teammate Ardon Jashari, which was a perplexing development.

“We have no choice but to do so. As we know, Ardon is in negotiations with Milan and doesn’t feel like playing for us right now. However, his replacement has shown he has the quality to take his place.

“Club Brugge have shown they can win even without Ardon. If he doesn’t want to play for Club Brugge anymore, we’ll get over it; life goes on… ”

Ardon Jashari of Club Brugge
Photo by Francesco Scaccianoce/Getty Images

Then, Hayen – Brugge’s coach – said that Jashari will return to training with the group, which he apparently has not.

“If that’s the case and he returns to the group, we’ll treat him like a Club Brugge player. Last year he showed that he’s a quality player who benefits the team.

“If he wants to come back to the game for this club, he’ll be welcome. In fact, he’ll be an added value. But unfortunately, it’s not up to us, but up to Ardon himself, the club, and Milan. Our focus is on the pitch.

“Every footballer understands that, of course. And if going to Milan is the best for his career, we accept it. Both I and the club. But only at the right price! I admit that perhaps I would have done the same thing at his age. But the club needs to be satisfied financially.

“Then the fact that there’s no clause in his contract makes everything more difficult. Now it all depends on Milan. If he pays the 40 million our club is asking for, Jashari will become a Rossoneri player. Otherwise…”

Of course, there’s nothing wrong with that. On the contrary. It’s right that whoever sells the player sets the price and has the final say, even against the player’s wishes. It is exactly the opposite of what Milan did with Tijjani Reijnders, panicking and selling him easily amid worries about finances.

Nonetheless, going around and speaking directly about a player, their price tag and their actions is something not even fans of Italian clubs are used to seeing. Not even for De Ketelaere did the negotiations take on such absurd dynamics.

Tags AC Milan Ardon Jashari

61 Comments

  1. When Milan already bridged most of the fee and this small insecure club want that extra 2M, I think it’s clear who is in the wrong here…

    Jashari might not work out, that’s an actual possibility…
    Belgium league doesn’t mean anything compared to big 5, or even Dutch and Portugese leagues… hell I would even say that Turkish league is better….
    He is currently a 1 season wonder….

    32.5M with 5 extra bonus is more than generous…

    1. Imagine going to a shop and offering 32.5 for an item that is listed as 40. You people blaming the selling club are children. Under 12 mentality.

      1. So what? so if they think he’s worth 100mil we pay a 100mil? I think we should move on (I might be very wrong)! After all he’s just another belgian league player and its his first real good season, imo he’s not worth 40mil. There are better midfield options out there with that kind of money. Reminder we just sold our best midfielder and one of the best in europe for 17 more millions! Lol

      2. That analogy don’t hold up. Jashari is not a product with specific overhead costs and necessary profit margins.

        1. The analogy definitely holds up… they produced a product and they wish to sell at a certain price. If buyers meet the price he will be sold, very simple. Now it seems we only have $35 dollars in our pockets when the price range is $40. I dare YOU to go to a department store and talk them down to $35 for that shirt you’d like to buy. It doesn’t happen that way. And yes, surely when the summer is over and clearance is happening you CAN get him for a cheaper price but there’s no guarantee that he’s still on the rack or that the store will put him on the clearance rack either.

          1. The truth is in the middle.

            The problem is the bargaining – clubs do that all the time. Not every single club pays full asking price, they negotiate. The problem is HOW Milan negotiates. They talk to the player first, turn him against the parent club then start dramatically low balling… Had they offered the current deal at the beginning, this would have likely already been a done deal. But Milan meddle and F around too much …

            As for Brugge, they have a valuation for a player that we all mostly disagree with. Milan’s current offer is pretty close to ask and in a reasonable negotiation this would have been concluded, as the selling sides often concede a bit unless you’re selling the likes of Haaland or Wirtz or someone of that caliber. But for some reason, Brugge are unreasonably stiff like last night’s erection on viagra. Either because of Milan’s current tactics or the way CDK deal went through …

            This is a doable deal if both sides are a bit more sensible. In this case though, I think it will be up to Milan to offer a little more and then simply not to do business with Brugge again …

          2. Silly Analogy IKWYDLS. It’s not a department store. Department stores don’t negotiate. These transfers are all about negotiations. Very rarely do teams just pay the original asking price from a club. We got Ricci for less than Torino originally wanted. On most deals each club ends up giving or taking a little more or a little less than they wanted .

          3. Are you special? The analogy is fine, who said it is exactly the same? It was for the 11 year old guy to understand. Do you need everything drawn out for you? Jashari is a product Brugge is selling and they have listed him for 40M. If he doesn’t join Milan it is only Milans fault.

          4. @SURE You seem to be quite clueless. It’s not about being Brugge’s fault, but the idea that Milan are wrong for trying to negotiate a lower price, or that it is unusual for team’s to negotiate on a transfer fee shows a total lack of understanding on how things work. It’s not like buying items in a store at all, where there is a fixed price. Very few clubs just walk in and pay the asking price without trying to negotiate a better deal. We negotiated with Torino and got him for a lower price than they were initially asking. It’s common practice.

          5. Listen MK mo*on. Who said Milan is not ok to negotiate? You can’t even read with understanding. Also after you tried to imply I’m a pedophile because you are too stupid for anything else you think I care what you day? How is your wh*re mom?

      3. 40M is subjective, there is no set price… the “40$” you mentioned comes from cost and labor… he’s a human not a rag dolll

        1. You can complain about Brugge as much as you want, truth of the matter is, they stated their conditions.
          It’s either up to us to break the deadlock and pay the full price, or simply ditch this player and move on to a different target.
          Brugge already made us pay the full price for De Ketelaere before, AS Monaco already made us pay the full price for Fofana before despite him being in his last year of contact, why would Brugge do us any favour ?
          They don’t HAVE to sell, and they already lined up replacements. Meanwhile, we are desperate for a midfielder and every club in the planet knows that, they don’t have to make concessions for us and by giving false deadlines we made it clear that we can change our minds.

        2. He is in a bit better position than a cow on farmers market. They bid on them and highest bid takes the cow.

      4. I agree with your point, but you really need to stop going around calling everyone children. You do it constantly. Insulting people and calling them children when they’re just expressing an opinion is actually rather childlike.

          1. I think Sure has a thing for 11 year olds. He can’t stop talking about it. His only reply to everyone is that they are 11 years old. He wishes…

          2. Can you show one more example of “ His only reply to everyone is that they are 11 years old.”. You’re so smart, I know you can do it.

          3. What happened bi*ch? You implied I’m a pedophile and you ran away ? I am going to harass you on every comment. Both you and your wh*re mother.

        1. But I do call people out. Like Goku when he was whining about Estupinan and writing false info about how much he was out. And later he could’t read a date he posted and connect the simple dots. Not my fault he is posting completely false information.

      5. “Imagine going to a shop and offering 32.5 for an item that is listed as 40. You people blaming the selling club are children. Under 12 mentality.”

        Yes. Dealing with player transfers is EXACTLY like going shopping for items!!! 😀 😀 😀 😀 😀

        LOL. Under 12 mentality is comparing a complex transfer deals with “going shopping”.

    2. So the club should do Milan a favour and not ask for their requirements because…
      🤣😂🤣😂 I swear all you folks blaming brugge for this brouhaha are amusing.

      This is preschooler mentality. He is at fault for not giving me what I want against his wishes😂🤣😂🤣

  2. Look, we can wine, cry, scream as much as you want about Brugge being too greedy, holding the player hostage, not listening to their player, not accepting a record offer and so on and so forth but the fact is, they SAID what the minimum price is and already refused anything below that.
    It’s not them who are blocking this situation, it’s us.
    We could either pay the damned 40M€ already, get the player as soon as possible so he might at least take part in some of the preseason games OR if we deem the price too high and the player not worth it, just tell Brugge “Ok, that was our last offer, goodbye!” and move on to a different target. See how simple is this ?
    In years following transfer windows, I rarely see this drama with other clubs, yet with us, it happens CONSISTENLY every…single…damned summer.
    We had this drama with De Ketelaere with the same Brugge…
    We had this with Fofana with AS Monaco. And every single time we had to pay the full price. And every single time the player missed the preseason, couldn’t adapt very well and have an overall bad or average season.
    If AS Monaco could stand their ground despite Fofana being in last year with us, why do you think Brugge which already sold players this summer, which has a contract with him till 2029 won’t do the same.
    Moving on will actually benefit us more in the future. It will show we don’t kid around, and clubs will understand that when we say that a final offer is a final offer, we mean it. But now, no one has to take us seriously, they just have to wait and see what we do. Didn’t we give Brugge an ultimatum till tuesday like 2 weeks ago ? Well we’re still waiting.

    1. I think this is too hard to still understand.
      You might have to break out the thesaurus and pst the easy reader version.

      It’s honestly poor behavior how Milan fans are moaning and whining about brugge exercising their right.

      If Milan was doing the same, would we cry this much.

      AND IT’S AS YOU SAY MILAN DOES THIS EVERYTIME WITH TARGETS THEY CONSIDER IMPORTANT.
      CLASSLESS BEHAVIOUR

  3. I don’t see how Brugge are in the wrong at all. They’ve set a price, they’ve been pretty public about that price and they’ve stuck to it.

    Milan have already made three offers, reportedly, so we’ve changed our position three times already.

    They have no financial need to sell, having made 45M this window anyway, and if they think he’s worth keeping to sell later or help them qualify for later rounds of UCL then why would they?

    The player isn’t a prisoner – he’s someone who agreed to a contract and is being held to it. Brugge have set a price that, if paid, they’ll void it for.

    Yes, normally a team will move from it’s position a little bit, but that’s usually so they can move on with other signings – I doubt Jashari’s sale in any way will affect Brugge’s transfer window, aside from maybe other clubs asking for a bit more to sell to them.

    1. But if they don’t move from starting postion they will end up with an unhappy and unmotivated player. How do they not care about that? That’s what I don’t understand at all.

      It’s not like they don’t have something to lose.

      1. They can lose some money and Jashari can lose his career. Maybe they make a point out of him so players in the future don’t do stupid things? Basically who is in a better position here? Brugge is risking about 10M in total. That is how much they spent on his fee + salary. The 40M is unrealised profit. Jashari can stay there until 2029 if they decide. I doubt he can get out of it with through termination with sporting just cause even if they don’t play him a lot. Se he should be much smarter about it.

      2. Then he will sit on the bench, rot and make a mess of his career.
        Brugge might be money conscious, but they are certainly not stupid. You think they would jeopardize their limited sporting ambitions for on player

        🤣😂🤣

    2. Could not have said it better. Player under contract, they hold up their end by paying his salary, he holds up his end by playing for them, if they don’t want to sell they don’t have to, even in the face of a 100M offer. Case closed.

      At this point the drama is being caused by us not either increasing the offer to their price or moving on. At this point I say move on, because after all the drama raising to their ask would be a bit embarrassing. Get Guerra (and whatever happened to Frendrup?) for 20-25M and add the 10-15M saved to the 15M left of the fullback budget to get a proper RB at 25-30M.

      1. No, you need to listen to geniuses here. Brugge is to blame because they don’t want the reduce their initial asking price because Milan fans want that. Somehow it is.

  4. When these pathetic journalists stop blaming Brugge ffs?
    It’s their player, they can say no if unsatisfying offers arrive. It was the case for Milan.
    If you wanna blame anyone, it’s only and only Milan management.

    Why you are bringing Tijjani deal into this conversation, desparate fools accepted whatever offer arrived first lol. Brugge ain’t desparate unlike our small club.
    It’s Milan management who should have moved on long time ago. This deal is not worthy anymore.
    Just sign Goule as RB and sign CF.

    Why Tare is glued to Belgium league and Balkan players?
    We didn’t have any beneficial transfer from Belgians in the last few years.

    Why we are not interested in Brazilians?
    We saw many talents in friendly CWC tournament.

  5. If he comes good if he doesn’t better and the money should be used for a good and killer striker instead. We can add some money to that and buy a striker.

  6. Move on, would rather a seasoned serie A player anyway, Prati, Fabbian, Nicolussi Caviglia….. bring back the italianisation idea and stop chasing all these foreigners

  7. Reminds me of Moroccan or Egyptian souks were guys would follow you with outrageous prices and harass you even when you said no so you have no other option than stop talking to them and leave. Which is obviously what Bruges is doing after making their price tag known again and again.

  8. Yeah and if it doesn’t work out. You’ll be one of those complaining of failed transfers . Remember Bale transfers saga. Madrid made reasonable offer but Levi wouldn’t budge.
    The club doesn’t respect the player and Milan.
    Having your club captain making those comments is unprofessional of him.
    Most of you blaming Milan but don’t know how the negotiations behind doors is like. If they can come make such comments publicly who knows what is said privately.
    We’re the same club that paid 20 mil for RLC and Royals whom do not worth it. It’s much more than that.

  9. Very similar experience to the De Ketelaere saga a few years ago. You’d have thought that the management would have learned from that episode; clearly not!

    1. At that time, it was Maldini who accelerated the deal. But Pioli deployed him at wrong position. Now Jashari deal is handled by Tough Nut Foolani and Touch Nut CB, they both’re Nuts, thus it will be one of the most dramatic mercato at least in this year.

  10. Not really fair to compare it with Tijjani Reijnders, City where facing their ban and there where no time to wait. We could however have kept him. But I dont think it would be fair to the player.

  11. How this is Brugge fault is beyond me. If we can’t meet the price either bid higher or move on…very very simple. Brugge doesn’t have to sell if they want to. Not because we take first bids for players mean other clubs should do too. Laughable!

  12. I think both clubs have already moved on from this deal. Only the content writers on here have not. Milan is cheap, not wrong. Club Brugge is greedy, not wrong. Everything is right in their worlds, why do people keep calling them wrong LMFAO.

    1. I wish it was true, but since we keep seeing statments from players, coach of Brugge and the player himself seems distanced, I think the saga is still on.
      So
      🍿🍿🍿

    2. Only the writers . We are sitting and waiting for the ending twist of the mercato with box of popcorn. It’s just like movie, isn’t it.

  13. Furlani’s bullying and the way he handles the transfer market for milan is offensive, petty, ridiculous, vile, unworthy of a great club. He is a proven liar (remember, milan do not need to sell!!!) and a vicious dirty SEWAGE RAT. He taken taken away from ALL milan fans the joy of getting and signing new players with his arrogant and vile antics towards clubs that are “smaller” but that have dignity and stand up strongly and boldly to bullies and sewage rats. Keep it up Bruges …..

  14. You go to a Lamborghini store to complain that it is costlier than a Toyota.

    They won’t lower their price cuz Toyota is cheaper, they’d simply ask you to go get a Toyota…

    complaining the price is much and you can get a better player for a lower fee, why not go get the player instead of haggling and being dramatic or you just rather increase your offer if you really want the player…

    Tired of this management. Always handling transfers like a tomato purchase…

  15. First of all, people are forgetting that agents deal with this. We don’t know what is generally happening only media trying to guess what’s going on. Usually this things are conducted by the Agents. He could well be advising what to do. Sure Brugge has a right to demand what they want, but the Agent would know how much room for Negotiation there is. People call it Low balling, but it’s not the case here, they were all aware he has a long contract, it’s an initial offer to judge reactions. And clubs do it all the time.
    Brugge demands What they want and Milan thinks this offer is enough. Somehow they have to meet in the Middle. Brugge clearly thinks they don’t have to sell and Milan is probably eyeing someone else just in case, like Xhaka(He might pop-up again) and also they have other priorities, after all they are playing only the Serie A and Coppa Italia.. So there can be a stand still.

  16. Not really at fault, but it is hilarious brugge keep getting butthurt when clubs dont pay the fees they want, as if they’re unaware they set price tags on their players that are usually about 40% higger than they should be. Let’s be 100% serious here, jashari is probably worth about 25. His numbers aren’t insane, and he plays in a nothing league. Brugge likes to think because they are the only Belgian team who still does anything that they’re on par with big clubs, they’re not. Thinking their assets should be worth the same price as guys like gravenberch, Cherki, Zubimendi, and Gittens is laughable. They are free to set their ideal price yes, but that in no way means any team is gonna agree to that. Chelsea tried to claim Jackson is 100mil value, but no one is gonna even pay half of that for him. Setting a price doesn’t give you the right to get angry when clubs bid something more realistic. Brugge is just bitter that Jashari turned down the bottom half epl teams who would’ve paid them more

  17. The player’s wish should count for something. If Milan was pushing and the player showed no active interest in making the move then Brugge would be well within their right to play hardball. The fact that you have a player who desperately wants to move is reason enough for his parent club to look at all possible scenarios to make a deal happen…have they even considered a percentage sell on fee if they really want to get to their 40mil. Has Milan even thought about throwing that in to spice that up…the fact is that clubs have and will remain open to negotiations even if their is a buyout clause in a contract. Brugge is right to have a price, but the will of the player should get them closer to the negotiating table. There are solutions, not a cold pay up or leave attitude and that’s it. You will have a not so happy chappy on your hands it this deal falls through.

    1. I don’t think his emotional state are going to affect brugge anyway.
      As said they already have his replacement.

      Plus he is UNDER CONTRACT. He is been payed, so he has to honor the contract not be a child.

      And in future sight if he can do this to brugge, what to say he won’t do it for Milan when he fancies a bigger move??

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