AC Milan have announced a partnership with the newly established BOEM, which is a hard seltzer company. The agreement is another step in the right direction for the Rossoneri, commercially speaking.
Milan have significantly improved their work on the commercial front over the last few years, signing many important partnerships. The most recent one, as stated above, is with the new seltzer company BOEM and the statement can be read below.
AC Milan and BOEM, the 100% Italian Hard Seltzer beverage that came into being thanks to the teamwork of Fedez, Lazza and Leonardo Maria Del Vecchio, are pleased to announce a new partnership that will see the latter become the Official Hard Seltzer of the Rossoneri from 23 September, the day AC Milan faces Hellas Verona.
An Italian excellence in the world of beverages is thus joining forces with a leader in the world of sport. BOEM, which is entering into a collaboration with a football club for the very first time, has teamed up with the Rossoneri with the aim of continuing to promote the ” Made in Italy” concept through the production of top-quality hard seltzer drinks.
AC Milan and BOEM are therefore embarking on a new journey side by side, one which goes beyond the pitch and aims to leverage the qualities and values of the two brands to engage a young audience through a series of initiatives – including social campaigns featuring Fedez and Lazza, who will be joined by AC Milan players to celebrate this collaboration.
Maikel Oettle, AC Milan’s Commercial Director, said: “We are delighted to welcome BOEM into our family of partners. Through this partnership, we combine AC Milan’s rich tradition and global influence with BOEM’s innovative spirit. It is a collaboration with real potential, and we are excited to begin this journey together.”
