AC Milan have announced an agreement that will see AC Milan products sold at Yankee Stadium starting from the MLB playoffs.
As the official website confirms, the agreement means that New York Yankees merchandise will soon arrive in the Rossoneri’s stores too as the two clubs are teaming up for a ‘groundbreaking collaboration’ between two of the most iconic sports brands in the world.
Through this collaboration, Milan merchandise became available for sale at Yankee Stadium on Tuesday as the Yankees began their postseason with a 4-1 win over the Cleveland Guardians, while Yankees merch will be on sale in Milan soon.
Casper Stylsvig, Chief Revenue Officer of AC Milan: “Getting on this journey alongside the New York Yankees, an icon of sport at a global level, is a source of great pride for us. This collaboration is testament to our Club’s desire to be a point of reference both on and off the pitch, fostering exchange between near and distant worlds, and bringing AC Milan to new heights on its path of growth.”
Tony Bruno, Yankees Senior Vice President and CFO of Yankee Global Enterprises: “Aligning the Yankees with AC Milan – a club that is internationally recognized and beloved for its storied history of domestic and European success – unites two entities that strive to represent the best in sporting achievement. Additionally, creating a strong association between the two teams perfectly complements our desire to engage both sports fans and style-minded consumers in markets around the world. We could not be more excited to begin this union and look forward to working with the Rossoneri’s commercial team on collaborative efforts and initiatives that celebrate the excitement supporters feel when they cheer on our clubs.”
The website adds that the collaboration with the New York Yankees is part of a journey that sees Milan aiming to increasingly strengthen their presence in the United States which they see as a ‘key market’. Milan also recently announced a partnership with the YES Network (the flagship television network of the Yankees) to show rebroadcasts of Milan matches.