The new AC Milan fourth kit in collaboration with PUMA and KOCHÈ has been officially unveiled at an event the club put on tonight.
It has been rumoured for some time that Milan would launch a special edition fourth shirt in collaboration with the kit manufacturer PUMA and the fashion brand KOCHÈ, who are based in Paris and have done previous pieces.
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It was confirmed yesterday that it will be released on Thursday, and at an event tonight journalists got a chance to take a closer look.
👀 A closer look at the new fourth shirt and the goalkeeper version
📸 @SimoneCristao pic.twitter.com/myq1FzEVZh
— SempreMilan (@SempreMilanCom) February 22, 2023
On the club website, they teased the design as follows: “Where football meets fashion, Milan meets Paris. AC Milan, PUMA, and Paris-based label KOCHÉ introduce their new collaboration. This season, they combine club heritage with performance tech and street-inspired couture know-how for a match-ready collection that is both football and fashion-forward.”
It’s beautiful but it’s missing this Ac Milan sense.
Its awful.
It’s like characters from Tron had pixelated bloody diarrhea and used these shirts to wipe… awful kit.
despite some negativity by some guys who probably wear crocs, the red and black kit looks great shame about the price…
I don’t know why so many people are hating on this kit. I think it looks great! Super stylish and different. Every year we see the exact same kit repackaged and sold over and over again. I commend them for trying different things and making it more interesting!
It’s not that bad, but could have been better