AC Milan ready for USA tour – the full programme including games and fan initiatives

By Oliver Fisher -

AC Milan are gearing up for a trip halfway across the world as the United States is ready to welcome them for a preseason tour.

On July 21, the Milan squad will set off to the USA with the destinations California and Nevada in preparation for the 2023-24 season, where they will meet other top European clubs in the Soccer Champions Tour 2023.

This friendly tournament will see the Rossoneri take the field on 23 July at the Rose Bowl in Pasadena against Real Madrid. On 27 July, Milan will face Juventus at the Dignity Health Sports Park in Los Angeles and on 1 August they will play against Barcelona at the Allegiant Stadium in Las Vegas.

During their preparation in the United States, the players and the staff, led by Coach Pioli, will have access to state-of-the-art locations, services, and facilities, including the BMO Stadium in Los Angeles, which will host the team’s training sessions throughout their American stay.

The tour gives Milan a chance to gain more visibility in an important strategic territory like the North American market, with Principal Partners like Emirates, PUMA and MSC Cruises benefitting.

Milan will play in their new away kit against Real Madrid at the Rose Bowl, which will be officially unveiled tomorrow. To celebrate the launch of the new kit, AC Milan and PUMA will host an exclusive event in Los Angeles with Milan players and local celebrities.

There will be a series of fan-centric initiatives too. A meet and greet event will take place on 29 July at Niky’s Sports in Santa Monica, organized in collaboration with PUMA, where a number of Rossoneri players will be present.

Fans will be able to follow the journey of the Rossoneri in the United States through the official channels, all with the aim of strengthening the bond between the club and its fans.

Tags AC Milan


  1. fan-centric initiatives…such an underrated aspect of marketing. last time the legends tour was around we barely got those.
    Like I said these guys know north American consumerism very well. Its intriguing to see how they would fare in Europe.

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