Another week has passed and it’s time to take a look at the bonus content we published on our Substack. From AC Milan’s commercial success in the last years to a recap of the January mercato, we have covered some interesting topics.
Subscribing to SempreMilan Insider is the best way to support our work. A subscription costs just $5 a month, or $50 a year, and you can also try 7 days completely for free. For that, you get weekly bonus articles and bonus podcast episodes, as well as the free weekly newsletter.
With more in-depth analysis, as well as topics that we for various reasons cannot cover on the main website, we are certain that most of you would enjoy our bonus content. But without further ado, below we give you a preview of the week that has been on our Substack…
Departure of the Danes: Their work, exclusive comment and skyrocketed revenue [Bonus article]
If you have followed Milan closely in the last few months, or at least the news, you will know that the Rossoneri’s now-former Chief Revenue Officer Casper Stylsvig recently left to join Chelsea. Right around the same time, his compatriot Alex Rasmussen (Global Sponsorship Manager) also announced his departure from the club to join Ferrari.
The new destinations of the two Danes are noteworthy and must mean that they did something right at Milan. That is indeed the case, with incredible commercial growth in the last couple of years. But how did they do it? In this article, we take a look at everything you need to know: the key strategies implemented, the resulting revenue figures and an exclusive comment from one of the protagonists.
👉 Read the rest of the bonus article here
January Transfer Window Recap [Bonus Podcast]
Oli and Anthony go over all the happenings (and non-happenings) for AC Milan in the 2024 January mercato.
👉 Listen to the bonus podcast here
Three key takeaways as Milan’s stadium project enters a new phase [Bonus article]
AC Milan’s stadium pursuit in San Donato has entered a new phase for two key reasons: the Rossoneri have officially bought the land in San Francesco and the city council has approved the variant of the project. But more on that below, as we share our three takeaways from the recent developments.
The stadium project has certainly been hard to follow, with new developments – above all bureaucratic ones – making for a tough read. From the outside looking in, it might seem like there has been no movement at all in the last few weeks, but this is not exactly correct.
Because Milan are indeed moving forward and even though the process is far from speedy, an important milestone was recently reached. So, what are the key takeaways from the latest developments that you should know about? Let’s dive in!
👉 Read the rest of the bonus article here
Meeting the Milan Media: Pietro Balzano Prota [Bonus article]
Welcome to the third edition of Meeting the Milan Media! In this series, we interview the journalists who cover AC Milan on a daily basis, getting to know them and their occupation better. This time we spoke to the brilliant Pietro Balzano Prota, who is a well-known face in the Rossoneri environment with many appearances on MilanTV.
Pietro Balzano Prota, or PBP as he is usually called, has been working in journalism for a very long time. He first made a name for himself on Twitter where he amassed a large following, and subsequently as the director of Radio Rossonera. The radio station had just been launched back then, more specifically in 2017, but it has since grown a lot and is now one of the biggest Milan outlets on the market.
After over three years at Radio Rossonera, PBP decided to accept an offer from the player agency FIRS1, working closely with players such as Dani Olmo and Jonathan Ikone. Therefore, besides extensive experience as a journalist, PBP also knows what it’s like to work on ‘the other side’. We felt it was a no-brainer to sit down with him for this series, in other words.
👉 Read the rest of the bonus article here
