In what amounts to a first for all parties involved, American broadcaster, CBS, has announced that it will air Parma vs. AC Milan on broadcast television.
This is the the first time the network has aired a Serie A game on their terrestrial channels and they’ve chosen a Milan game for this honour. The main reason for this is the presence of American international, Christian Pulisic, on the team.
They are also one of the ‘big three’ networks in the United States as they hold the rare distinction of being one of the country’s first broadcasters. The network is one of the most storied important media outlets in the country and the exposure they’ll give to Milan by airing this game will be invaluable.
CBS is also one of the few channels that broadcasts terrestrially, meaning that most Americans are able to access the network with something as simple as a television with an antenna. Therefore, the game will be broadcast to a wide audience and has the potential to set ratings records.
Milan will also be getting the same exposure the traditional American sports of football and college basketball have received in the country. This increased visibility will allow the Rossoneri to be exposed to a wide, American audience and potentially win over new fans of the team.
🗣️ FOR THE FIRST TIME EVER A SERIE A MATCH WILL BE AIRED ON CBS 🚨
— CBS Sports Golazo ⚽️ (@CBSSportsGolazo) August 14, 2024
The crew will be LIVE on site for Parma vs. Milan on August 24 🇮🇹 pic.twitter.com/2N0TJuWaDP
As per the network’s press release, CBS will have live match and studio coverage for the start of the Serie A season, which includes featuring a match from Italy’s top league on broadcast television. CBS Sports will feature Parma vs. AC Milan on the CBS Television Network and Paramount+ on Saturday, Aug. 24 at 12:30 PM EST or 18:30 CEST.
The match will feature a 60-minute pre-game show live from Parma and coverage will start on Paramount+ at 11:30 AM EST, and then will continue on CBS for 30 minutes on CBS at 12:00 PM EST.
As was written in a previous article, soccer is one of the fastest growing sports in America. It is currently the fourth most popular sport in the country, right after the quintessentially American sport of baseball.
The sport is continuing to rise in popularity in the US and with games like this, the Rossoneri will be at the forefront of that movement.
That is excellent news! Paramount+, which is owned by CBS, broadcasts every single Serie A and every single Coppa Italia match for the United States’ audience and they’ve been doing it for 5 seasons and got in place another agreement with Serie A for 5 more years, but they are a pay channel, so not as many Americans can watch it, as compared to over-the-air free channel CBS.
Americans watch the EPL much more often than the Italian Serie A and that’s a pity. I hope this move by CBS will contribute to giving to Serie A a larger share of the market.
I attended in person the Manchester City vs. Milan friendly at Yankee Stadium this summer. While Milan fans were numerous (the game attracted more than 50,000 spectators), ManCity fans were much more numerous, maybe 70% to 30%. With players like Puli and Musah, I’m hoping that Milan will start reversing that, and will earn more fans in the United States. Certainly being on a free over-the-air TV channel that is watched by millions of Americans will help with that.
Apparently italy is the most corrupt country in the world, Cardinale did an interview talking about that. Im suprised they are given out free content. Whats the catch.
Parma is also owned by an American, Kyle Krause. He’s friendly with one of the CBS commentators whose grandfather used to work at Milan