AC Milan are closing in on an ‘intriguing’ partnership with the Democratic Republic of Congo which is similar to Arsenal’s partnership with Rwanda, a report has suggested.
Partnerships are part and parcel of professional sports, but partnering with countries is not a common thing. Of course, these deals exist and have done so previously, but they are certainly intriguing.
As Calcio e Finanza reports, Milan are ‘close’ to a ‘strategic partnership’ with DR Congo, and whilst nothing has been finalised yet, things could close shortly.
The partnership would mean that the Rossoneri provide support for the country and population ‘through a series of social and humanitarian projects’, it is also reported that there would be youth sports initiatives involved.
According to the report, the partnership has been done in full coordination with the Italian authorities so far, so there should be no hurdles to overcome, and if the deal is finalised it will be part of a ‘long-term strategy’ to promote the country from the Congolese government.
It is believed that the partnership would last for three years and a ‘Visit Congo’ logo would feature on the back of the Diavolo shirt – as WeFox’s logo previously occupied – and it would also be present at San Siro.
I think I’ll wait for a gap between military coups before I go if that’s ok.
😀 Yeah I wouldn’t put my feet on that soil either that’s for sure. Its a powder keg down there waiting to go off any minute but when that is said its good with an initiative if it can help the country and its youth but damn that’s potentially one hell of an unstable relationship.
I’m not sure I’d want us involved with a country which enslaves/forces children to dug for cobalt.
But isn’t it militias who does that and not state financed army or what ?
Does it matter? You don’t associate your brand with a country like that, that is it. Pretty simple.
Well I agree as such and I wouldn’t want Milan on the hands of Saudi Arabia either so its not like i completely disagree here. I wouldn’t oppose some talent development and football schools down there though but the idea of people “visting Congo” seems a bit weird.
There is a difference though between state financed terror groups and Militias that work on their own but sure Congo as a partner is nevertheless an odd choice.
Exactly. When I saw someone writing that Milan should get Greenwood there were things written like he murdered 20 children, and 100s of comments. But when you get a sponsor that does that there is 3 comments. People are too stupid to figure it out themselves, if it was written in the article more would be against.
Stay out of politics, Milan. There are plenty of commercial opportunities that don’t involve “democratic” Republics.