CorSera: The huge amount of shirts sold on the first day of Ibrahimovic’s return to Milan

By Oliver Fisher -

AC Milan sold a huge amount of shirts with Zlatan Ibrahimovic’s name on after his signing was announced, according to a report.

It was announced late in December that the Swede had agreed a return to the Rossoneri, and he was officially unveiled as a new Milan player earlier this month.

He made his first start of his second spell at the club on Saturday, scoring in the second half as Stefano Pioli’s side ran out 2-0 winners over Cagliari.

The impact that the 38-year-old’s signing has had on Milan’s social media channels is well documented. As Gazzetta Dello Sport highlight on their website, from 27 December to 3 January, Milan registered +1.54% followers on Instagram, which is among the best results of the top European clubs.

According to il Corriere della Sera though – as cited by @homeofmilan on Twitter – Ibrahimovic also had a huge impact from a merchandising point of view.

They claim that over 1,000 shirts were sold printed with his name on during the first day of his contract, while a crowd of 30,000+ is expected for Wednesday night’s Coppa Italia clash against SPAL when the striker could start again.

Tags AC Milan Zlatan Ibrahimovic
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