AC Milan sold a huge amount of shirts with Zlatan Ibrahimovic’s name on after his signing was announced, according to a report.
It was announced late in December that the Swede had agreed a return to the Rossoneri, and he was officially unveiled as a new Milan player earlier this month.
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He made his first start of his second spell at the club on Saturday, scoring in the second half as Stefano Pioli’s side ran out 2-0 winners over Cagliari.
The impact that the 38-year-old’s signing has had on Milan’s social media channels is well documented. As Gazzetta Dello Sport highlight on their website, from 27 December to 3 January, Milan registered +1.54% followers on Instagram, which is among the best results of the top European clubs.
According to il Corriere della Sera though – as cited by @homeofmilan on Twitter – Ibrahimovic also had a huge impact from a merchandising point of view.
They claim that over 1,000 shirts were sold printed with his name on during the first day of his contract, while a crowd of 30,000+ is expected for Wednesday night’s Coppa Italia clash against SPAL when the striker could start again.
https://twitter.com/homeofmilan/status/1216740035808153601
