AC Milan have been making a lot of moves on the commercial front over the last year or so and they are now set to announce a new sponsorship. In fact, they have reached an agreement with New Era, a report claims.
The Rossoneri recently reached new agreements with PUMA and Fly Emirates, which will see the total value of both these deals double. Important steps towards a sustainable future, which Gerry Cardinale is so keen on.
According to Luca Bianchin of Gazzetta Dello Sport, Milan are also set to announce a partnership with the hat-maker company New Era. They are very well-known for their baseball hats and it’s likely they will manufacture similar products with Milan’s branding, which would increase the Rossoneri’s fashion presence.
This deal likely comes as a positive consequence of the partnership with the New York Yankees, not to mention the fact that the Yankees owner Hal Steinbrenner owns a minority share of AC Milan.
“not to mention the fact that the Yankees owner Hal Steinbrenner owns a minority share of AC Milan.”
Is this a direct ownership or via Redbird?