AC Milan’s 2023-24 fourth kit – which will be officially unveiled this week – has smashed the numbers set last season in terms of pre-orders, it has been revealed.
In view of this evening’s preview event, some data emerged regarding the Milan and PUMA fourth kit, created in collaboration with the innovative streetwear brand from Los Angeles, PLEASURES.
The pre-order of the 2023-24 fouth kit is record breaking: it is second only to the launch of the 2022-23 home shirt (the one with the Scudetto shield on the chest, of course) and has already doubled last year’s fourth kit.
Of those orders, 45% have come from Italy which means 55% are from abroad, with the US, France and Germany in the lead. The design fuses the punk, metal and grunge influences of the Los Angeles streetwear brand with the beauty of Milan’s gothic architecture.
The collaboration with PUMA and PLEASURES represents a further and significant step forward in the growth path of the Milan brand on a global level, uniting brands that have influenced and shaped the world of sport and lifestyle.
The new kit, characterised by innovative elements and important innovations that will be officially presented tomorrow, also underlines Milan’s ever-growing impact in the world of fashion and entertainment, opening up dialogues with new audiences outside of football.
Finally, the kit contributes to further strengthening the club’s position and its presence in the US market, where Milan continues to boast the largest fan base in Italian football and to be the most respected and popular Italian football brand, according to a study by research conducted by YouGov.
I don’t like it. It’s suitable for hiphop video but not football match.
Yeah, I think that’s the point. They’ll wear it once for show and then just sell it. Not a bad bit of business if you ask me. But I’ll be glad when we no long use the pink/purple kit as our regular third kit. I miss the all black ones.
Yea dont be fooled by the comments here. I’m beginning to realize it’s not the best indicator of actual mood about the club or its fans.
The kit looks great. I’ve never seen a kit like this one. And it’s sold out where I’m from. Like totally sold out ….on pre-orders alone
Beautiful shirts. Very striking and the design is different in a good way. The gothic vibes are a good fit for the Milan design and the black & white choices are god too. The club is moving in an international direction for sure, which is good to see. Shirts are completely sold out in my area
Insane ngl I preordered it within 15 seconds and 5 seconds later they were all gone
If the quality is the same as the current home/away kits it’s going to be trash. Worst jersey quality I’ve ever purchased.