AC Milan currently have four sponsors for the first, second and third kit. While their current earnings are high by Italian standards, more is needed and the Rossoneri are already working on that.
As highlighted by Felice Raimondi, Milan’s sponsorship deals are worth the following per year as things stand: Fly Emirates = €15m. PUMA = €15m. wefox = €6-8m. BitMex = €5m. The first two figures have been confirmed by the balance sheet, the last two are from various reports.
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In total, Milan currently earn around €40m in revenue for their shirt deal. Fly Emirates and PUMA will both renew their deals in 2023 and it’s been widely suggested that the new deals will be worth €30m each per year. The length of the WeFox and BitMex contracts are unknown.
That would take the total up to €70m, which would be the second highest in Italy after Juventus at €110m. Milan have the option, as Raimondi continues, to add a fourth sponsor and thus get more revenue (as Napoli have).
that’s a nice leap
It’s nice that clubs are getting more money thru shirt sponsorship but pretty soon the jerseys will start looking like Nascar cars, moving billboards. Not just the players but every fan that buys and wears the jersey is a walking billboard.
They should provide an option to even pay a little extra to be able to customize the jersey without the sponsors patches
I think shirts are fine. You have Puma logo, Fly Emirates only big commercial, a little bit wefox ?! and Bitmex only on sleevs. One more would be fine.
But the amounts are low. Milan must increase those revenues by at least 100mil. And that money must be invested only in players. To make a more competitive team. Also in players’ contracts. If the only American goal is to sell Milan in the future, like Liverpool to double the money, that’s not good for the Italian country and for our fans.
First, they need to make Milan a greater club on the pitch.
‘Like Liverpool to double the money’
You do realize that Liverpool has won everything to won in the club competition, constant best 2 teams in Premier League, and got to 3 European finals since FSG take control right? It’s only because of Man Citys oil money they don’t win much more on Premiership.
FSG took them in much worse condition than us, they were almost declared as bankrupt. Currently, they are one of the best in the world – new training ground and facilities, improved stadium, self sustaining club with great finances.
Double the money? The price they got Liverpool was £300m. Now, the price touted to sell was £3-4 billion. That’s easily 10x profits.
Not good for the Italian country and fans – ask any English people, and you’ll find out that most prefer Liverpools way than Manchester City.
I’ll happily took it if Redbird could get us achieve evrything Liverpool got, and to sell us again later.
“Milan must increase those revenues by at least 100mil.”
LOL. Sound simple. Why the *** haven’t Milan directors figured that out yet?!!! Oh wait, maybe because it’s impossible in Italy! 😀 😀 😀