Don’t you like Milan’s third kit? No problem, from next season you can design it yourself.
Adidas will be launching a contest to design the third kit of the clubs they sponsor, including AC Milan, Juventus, Real Madrid, Bayern Munich, Manchester United and Flamengo.
Fans will be given the chance to upload their projects on a special platform called Creator Studio, the ten best proposals will be voted by a jury composed by clubs’ legends and those approved will be chosen and printed for the 2017-18 campaign.
A great marketing strategy which will give Juventus and AC Milan fans the chances to design their favourite team’s third kit for the 2017-18 campaign.