As the delays persist over the plans to build a new stadium that were announced three years ago, AC Milan are thinking of taking matters into their own hands.
MilanNews speaks about the now well-known delays with Italian public administration due to paranoia, party conveniences, committees that shouldn’t count for anything, measures to be reviewed and much more. In the end it is up to the administration to take a stand, and Beppe Sala has not done enough which has caused the Milan leadership to become restless.
There are other solutions that are much more straightforward too because Sesto San Giovanni for example would love to welcome Milan, and there are other private areas under consideration too. These would have a shorter bureaucratic process and they could break ground two years sooner than with the current plans.
Milan need a new stadium to generate revenues and bridge the gap to Europe’s elite. An estimate made in recent months has established that a club-owned stadium can produce from €80-100m in revenues per year, something RedBird are well aware of.
Despite the desire to reach the elite, the new stadium cannot be elitist. Capacity is a highly debated topic among fans and insiders, because having a stadium with less than 65,000 seats could be limiting, but the prices of tickets and season tickets must be considered.
The ticket sales for Milan vs. Spurs had a high average cost and even the third tier was selling for €99, yet it was sold out and brought a club record in terms of revenues, but it should not become a trend. Fans should not be thought of as customers, so a balance must be found.
65000 seats with average price for Serie a matches 60-75 euros, and Champions League 100-120 € per ticket. Those are realistic price for new stadium and new Milan who is now fun to watch.
The best solution is for Ac Milan to have its own separate stadium, Inter has a lot of financial baggage, then in terms of honour and prestige the club needs its own stadium alone, even the financial benefits would be better, and honestly a Stadium with even 85,000K seats would not be a bad idea, as long as the team is playing well, and the club is properly run, people will come and fill it up, 80k for the home fans, and 5k for the away supporters, even that could be done in a way it could be reduced if the away tickets bought are not up to the capacity allocated to them.
In terms of the marketing and the total maximizing of the stadium area it would even better, the playing pitch will not also suffer too much rigorous use.
Ac Milan is a big Club no matter what, and it’s in very good hands, it needs its own identity and history , and the owners are solemnly compelled to provide it with something that shows and teaches people the might and majesty of this great club, Inter can stay and renovate the San siro…