MN: Concrete talks on between Milan and PUMA over renewal but other brands are poised

By Oliver Fisher -

AC Milan are in talks with PUMA over the extension of their contract as the technical sponsor, according to a report.

MilanNews reports that a few weeks ago talks began relating to the possible renewal of the partnership that was signed in 2018 by the then CEO, Marco Fassone. PUMA took over from Adidas but over the last two years, the Milan brand has seen an increase in exposure and subsequent sales, a result of factors such as the Scudetto battle last season and returning to the Champions League.

PUMA currently pay €13.1m per season to Milan which includes the pre-agreed bonuses for returning to the Champions League, and they are in a contract with the Rossoneri until 30 June 2023. While relations between the two parties are excellent and sales are going well, the Rossoneri want to further increase the fixed amount they receive to reflect the club’s rise in fortunes.

Other top-level sports brands are interested in making an offer to Milan as well if they do not reach an agreement with PUMA. There was a lunch at Milanello this week between the commercial area of ​​Milan – led by Ivan Gazidis – and representatives of the sponsors were there too. During this, the concrete possibility that various agreements could be revised upwards was discussed.

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Tags AC Milan

1 Comment

  1. Puma pay €30m per season to Dortmund. The same for Marseille. And only €13.1m for Milan? Gazidis needs to fix this asap, he came at Milan for that, no ?

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