MN: Gazidis behind Milan’s commercial resurgence – 20 new partnerships and 8 sponsorships since August 2020

By Oliver Fisher -

The strategy of Elliott Management, CEO Ivan Gazidis and his team is clear to see as AC Milan continue to seal important partnerships.

As MilanNews writes, the American hedge fund have not only given the Rossoneri some financial stability by injecting a lot of capital and helping to clear debts, but they have also given impetus to a clear philosophy which has seen the marketing-commercial area of ​​the club ramp up in activity.

The report mentions that 20 brands have joined the list of Milan partners, namely EA Sports, Yabo Sports, Harmont & Blaine, ETRO, CRAI, QLASH, Segafredo,, FonBet, Jeeny, Therabody, DoDo, BMW, PacificPine Sports, OPPO, Celly, Clivet, PremierBet, Happybet, ENEOS and BitME.

Then there are various sponsorship deals that have been agreed or renewed, eight in total to be specific: Bioscalin, La Molisana, Starcasino.Sport, AVIS, Banco BPM (Women’s team shirt sponsor), Snaipay, ROInvesting and Emirates, which has been appearing for years on the front of the mens kits.

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Tags AC Milan


  1. If every partner would give us additional 1 million we could buy a decent attacking mid. Well, I wonder if fans army could make a crowdfunding campaign to collect money for transfers.

    1. probably Gazidis will find a way to ship those crowdfunded money into Elliot’s pockets
      still waiting for him to get an offer for managing UNICEF with his impeccable serving abilities

  2. Then what’s the impact on the transfer market?
    No big names to intimidate our opponents and moreover all the acquiried players are either loans or free
    So what’s the gain on the fans side if after these we still don’t get the players to face the top 4 ?
    Milan need to put the gains of the partnership into the transfer market

    1. So if Milan makes money it must go to transfers and if we lose money Elliot must pay for the losses. For which they have a paid 700m already.
      Actually, Milan is still not close to being profitable so you are saying that all income must go to transfers and all expenses must be paid by Elliot?
      I think you should run Milan… and the Elliot fund.

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