AC Milan have announced a new partnership with the brand Lete, who will become the Official Water Partner of the club.
As a statement on the club’s official website confirms, the new partnership provides exclusive supply and use of Acqua Lete during training sessions and competitions for AC Milan Men’s and Women’s athletes
The agreement was made official at Casa Milan and links two Italian companies that are known worldwide. Through this collaboration, the Lete brand aims to ‘further strengthen its presence in the Italian sports scene’ through the visibility of the product at the San Siro stadium and the placement of the 500ml sports bottle in press conferences.
Casper Stylsvig, AC Milan Chief Revenue Officer, commented: “We are delighted to be able to kick off this partnership and welcome an iconic brand like Lete to the Rossoneri family. Just like AC Milan, Acqua Lete is a globally recognised and appreciated brand, something that makes us particularly proud of this agreement.
“This unites two Italian excellencies with an important history and which, thanks to their values, have become reference points in their respective sectors. But if our past is certainly important, so is our future, and we are happy to move towards the future with a brand like Lete.”
Lete therefore join the list of the over 20 brands that have become Milan partners since Elliott took over, namely EA Sports, Yabo Sports, Harmont & Blaine, ETRO, CRAI, QLASH, Segafredo, Socios.com, FonBet, Jeeny, Therabody, DoDo, BMW, PacificPine Sports, OPPO, Celly, Clivet, PremierBet, Happybet, ENEOS and BitME.