AC Milan and PUMA have officially unveiled the 2023-24 home shirt, which is ‘inspired by the city of Milan and the unstoppable spirit of its people’.
According to the official website, the new shirt ‘reinvents the traditional red and black stripes’ with a repeat tonal graphic that ‘celebrates the vibrant energy of the city, the enduring legacy of the Club, and its central role within an evolving community that’s always looking forward’.
The unique stripes create a repeat ‘M’ visual in the centre of the shirt, which also has a black V-neck collar with black sleeve cuffs and trims and proudly displays ‘AC MILAN’ in bold across the back of the neck. It also has black shorts and black socks.
To accompany the launch of the new AC Milan Home Kit, a video features the captain of the men’s team, Davide Calabria, alongside Rafael Leão, Olivier Giroud, Mike Maignan, Malick Thiaw, Fikayo Tomori, and Charles De Ketelaere, as well as Kosovare Asllani and Nesrine Bahlouli from the women’s team.
Casper Stylsvig, Chief Revenue Officer at AC Milan: “The Rossoneri jersey has always been the emblem of the DNA of our Club and of our fans.
“A symbol of passion capable of going beyond the playing field, expressing a sense of belonging and style on the pitch, in the stands, and in the lives of all fans, transcending into a lifestyle icon.
“Today, more than ever, with the launch of this new Home Kit, we reaffirm our bond with the city of Milan, celebrating its vibrant energy and the attitude of its citizens, who embody the innovative and progressive spirit of this fantastic city.”
Marco Mueller, PUMA Senior Head of Product Line Management Teamsport Apparel: “We are incredibly proud of our partnership with AC Milan and the Kit for the upcoming season.
“The design is reflective of PUMA’s mission to forever evolve sportswear, and it embodies AC Milan’s progressive spirit. This jersey is more than a Kit; it’s a symbol of unity and forward momentum for the team, the city, and its loyal supporters.”
The new shirt features cutting-edge technology to provide optimal performance and comfort on the pitch, while the replica version is made with 100% recycled polyester and equipped with dryCELL sweat-wicking technology to keep you dry and comfortable.
Milan will debut the new Home Kit on 4 June at 21:00 CEST in their Serie A fixture against Hellas Verona FC.
🔍 The new home kit will feature black shirts and black socks, with black player printing on an all-red back
🤔 Are you a fan? pic.twitter.com/1PALPZiiYO
— SempreMilan (@SempreMilanCom) June 1, 2023