AC Milan have welcomed a new Premium Partner to their list as they have announced a deal with Kumho Tire.
On the official website, Milan state that they are pleased to announce a new partnership that will see the South Korean company become the Rossoneri’s new long-term Premium Partner and Official Tire Partner.
Milan currently have PUMA, Emirates, E-Football and Bitmex as their major sponsors, while the list of Premium Partners includes Banco BPM, BMW, OneFootball, Skrill, Socios, Sorare and Weft.
“The collaboration between the two brands lays its foundation on the same set of shared values, that drive them to lead the way to a brighter future in their respective fields through the pursuit of change and innovation with competence and an open mind,” the statement reads.
“Passion, devotion and a constant search for performance also represent fundamental principles for both AC Milan and Kumho Tire.”
CEO of AC Milan Giorgio Furlani: “We are delighted to welcome Kumho Tire to our family of Premium Partners and to start together a brand-new journey. Thanks to our common set of values and our common vision, our partnership will inspire us both to further push boundaries and keep innovating.”
Casper Stylsvig, AC Milan’s Chief Revenue Officer: “Starting a journey alongside a partner like Kumho makes us proud and testifies to the global influence and relevance of our brand, with over 500 million fans worldwide. We are confident that this new path will lead us to achieve together all the goals we have set ourselves.”
Jeong Il-Taik, CEO of Kumho Tire: “We are very pleased to form a premium partnership with AC Milan, a world-renowned football club that boasts a huge international fan base. We will use this partnership to enhance our brand recognition globally and initiate a range of activities to position ourselves as a premium brand.”
