AC Milan have today announced a new licensing partnership with UK fintech company REPX via a statement on their official website.
The partnership will pave the way for a number of exclusive initiatives designed for the Rossoneri fans incuding the launch of a new debit card created for supporters, who will be able to enjoy unique experiences via an exclusive channel.
This will allow them to interact with Milan by accessing news and exclusive offers on merchandise and tickets as well as invitations to special events. The press release states how, through products and technologically advanced applications and an innovative business model, REPX allows stars from the world of entertainment and sport, celebrities, influencers, sports clubs, brands and cities with a high level of attractiveness to have their personalised card. This is then combined with an App, which gives followers the chance to connect in completely innovative ways.
Alfredo Villa, Managing Director at REPX, stated: “We are excited to start this licensing partnership with AC Milan, an incredibly successful club both in Italy and globally for their impressive palmarés and the ‘granitic faith’ of the Rossoneri fans.”
Casper Stylsvig, AC Milan Chief Revenue Officer, added: “We are delighted to welcome on board REPX. This collaboration will provide us with an important virtual fan engagement tool that will allow us to offer our fans exclusive experiences.”