Official: Milan confirm renewal of agreement with club partner Bioscalin – the details

By Oliver Fisher -

AC Milan have confirmed that they have agreed an extension of their deal with club partner Bioscalin until June 2021.

Via a statement on the official website, the Rossoneri confirmed the renewal of their partnership with the Giuliani brand, who will continue as AC Milan’s Official Hair Care Partner until June, 2021.

The article adds that the partnership ‘aligned values of innovation, passion, and team spirit’ as well as ‘the Global appeal of both brands’.

Gaetano Colabucci, General Manager of Giuliani, commented: “The partnership we are renewing today with AC Milan is truly evidence of our huge satisfaction for the major results achieved together during the past season.

“On the one hand, we have managed to significantly accelerate our growth on the men’s target, who is more unwelcoming towards traditional marketing activities.

“On the other hand, we have been able to effectively seize the opportunity to strengthen our link with the supply chain involving almost a thousand customer Pharmacists in events, both on site and on the territory. An excellent base to build on to do even more and better in the new season and in spite of the difficulties related to the Covid-19.”

Casper Stylsvig, Chief Revenue Officer of AC Milan stated: “Bioscalin have proved just how valuable they are to our club with their support of Fondazione Milan. We are fully aligned in our commitment to community and, as such, we are thrilled to be announcing the natural extension of our partnership. We have worked seamlessly with Bioscalin over the last two years and long may it continue.”

It adds to a number of different partnerships that Milan have created or renewed over the summer, with Harmont & Blaine taking over from Boglioli as the official clothing supplies plus a new three-year deal signed with Emirates airlines to be the main shirt sponsor.

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