GdS: RedBird aiming to bring Liverpool-style data analysis to Milan

By Oliver Fisher -

AC Milan owners Redbird Capital Group is looking to implement the style of data analysis that has been used at Liverpool and Toulouse in the past, a report claims.

As La Gazzetta dello Sport report, Gerry Cardinale is a big advocate of using data in every part of the club, but he stresses that it is not just about making decisions based on numbers.

He wants clubs to use data and combine it with intuition. RedBird also owns Zelus which is a data analysis company that has been dealing with Milan for months. The Rossoneri has a series of analysts and only Roma have invested more in this sector in Italy.

Milan want to use numbers as a support in decision-making, rather than a complete guide when it comes to making signings.

Frederic Massasra and Paolo Maldini are tasked with finding the right blend between their own knowledge and the data that is given to them.

Tags AC Milan Liverpool RedBird Capital


    1. Any successful business across all industries uses analytics these days. It has become a central component of any business and cannot be ignored. I cannot fathom why anyone would have issues with this especially when the article suggests it is merely to help inform or confirm a scout’s intuition.

  1. How about the budget they are willing to give to massara and maldini and 50 M for scudetto winners is very low budget while the team wants depth some quality players that a good amount of money is needed and some youngests like 17-18 for depth with some chances to rest the first team players in coppa Italia or in friendly or even in need to rest some players for a bigger game . What I’m trying to say is with 100m transfer budget we would have no origi no messias no bakayoko no dest no kjaer

    1. If I understand your point correctly, you are saying the team would be better if they had a bigger budget to spend? If so, isn’t that merely stating the obvious? You also ignore the entire point about financial sustainability. Feel free to correct me if I have misunderstood.

    2. Well… With 50M€ a reigning champions should be able to improve and strengthen the team. M&M failed. Team winning the title cannot be completely useless and with 1-2 good signings they should be better. Not the case here. And that’s on the management.

  2. It is not always about the money you spend.
    Chelsea spent 700 m this season and they are struggling both in the premier league and also in the champions league. While Napoli not only that they did not spend money but made money
    In this season transfer market and they cruising
    Both in the domestic and champions leagues.
    In my opinion it’s not how much you spent but how you spent.

    1. Absolutely. Now, it helps to be able to have the selection of players a larger budget allows but ultimately it is the choice on transfers that matters more than the spend. Look at the Post-Berlusconi era as proof of that. Spent to the point of bankruptcy and achieved nothing in terms of sporting results.

  3. So they will basically buy more data from more companies? That is the news? πŸ˜€ Next week I expect news that Milan will start using football manager to search for young talents…

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