This morning, AC Milan released the new home shirt for the 2025/26 season, and a report has looked at the figures attached to it.
To buy the new Milan shirt, you will need to spend at least €100, with other options taking the price up. For example, an ‘authentic’ jersey will cost €150. This is just one way in which the club brings in money via the shirt.
So, Calciomercato.com have looked deeper at the situation. The manufacturers of the shirt, PUMA, signed a five-year deal in 2022, worth €30 million per season. Whilst the main shirt sponsor is Fly Emirates, which is a deal worth, again, €30m per season.
On the sleeve, the MSC Crociere logo can be seen, which brings in €5m per season, whilst BitPanda, on the back of the shirt, also brings in €5m.
In total, from sponsorships alone, that is €70m per season.
Then, we have the sales themselves, which in the 2023/24 season totalled €32.8m, which is a fantastic start. However, this only netted the Rossoneri €13.5m due to production costs. It is worth noting that this season’s (2024/25) figures are expected to be ‘boosted’.
The Diavolo shirt is the one that generates the most in Serie A, totalling €102.8m per season, a figure which Inter stand almost €40m away from.
I want 1
VÄGRA STÖDJA SVINET CARDINALE
Sluta komma hit nu Uffe. Ta en paus. Du förpestar bara stämningen. Vi svenskar vet att du är arg nu. Det räcker.
Increase the price of shirts, seats ticket price go up.
Cardinale doesn’t help with Fans, instead they’re the enemy of the fans. they just want Fan’s wallet?