AC Milan launched their highly anticipated fourth kits yesterday morning in collaboration with the American brand Pleasures. The white version has already sold out, contributing to the second-best e-commerce day ever for the Rossoneri.
For the third consecutive year, after doing so with NEMEN and KOCHE, Milan teamed up with a fashion brand to design the fourth kit. This time out, the Rossoneri also decided to launch two kits that are interchangeable, rather than one for the players and one for the goalkeeper.
As reported on MilanData, Milan recorded their second-best day ever in terms of e-commerce sales, registering the data in the evening yesterday. Only the day after the 19th Scudetto was better, which says a lot about the success of the launch.
The first-day sales figures of the 2023-24 fourth kits also outperformed the first-day figures of the past fourth kits (NEMEN and KOCHE). Furthermore, it was in line with the first day of sales for the 2022-23 home shirt (Scudetto patch) and higher than 2023-24’s.
In short, the collaboration with Pleasures has been a huge success so far and that will surely continue, with a potential restock of the white shirt on the cards. The Rossoneri would really be foolish not to restock it, in truth.
Anyone figure out how to order these kits with the gothic lettering shown during the presentation? Milan’s website only offers standard kit font.