AC Milan and their technical sponsor PUMA have teamed up for the project RE:FIBRE, promoting the donation of used garments to give them a new lease on life.
As per an official statement on the website, Milan and PUMA are joining forces once again for the program to transform textile waste and other used materials into new textiles. A promising and more sustainable long-term solution for recycling polyester textile waste.
The project kickoff is scheduled for 6:45 pm on Saturday, November 4, at the San Siro just before the Serie A match against Udinese. Near Gate 7, within a dedicated area featuring music and entertainment, Rossoneri fans can participate in the project and take up the challenge presented by both brands, and especially by footballer Yunus Musah and Brand Ambassador Daniele Massaro.
Apart from the opportunity to meet the Rossoneri legend Daniele Massaro, fans visiting the RE:FIBRE installation at the stadium will find two large collection bins where they can deposit one old garment of any brand or material they wish to recycle, giving it a second chance and actively contributing to waste reduction. Project participants will receive a 15% discount voucher for purchases at the official AC Milan stores, alongside a special gift for the first participants.
Daniele Massaro, Brand Ambassador of AC Milan, commented: “Through the sustain of this PUMA project, AC Milan once again demonstrates its understanding of its role as a social institution and its commitment to making a concrete contribution to a better future. I am confident that our fans will be on our side and help us reduce waste by giving new life to their old clothes.”
Yunus Musah, PUMA athlete, Rossoneri midfielder and the face of the initiative, added: “I am proud to be a part of a Club that supports initiatives such as PUMA RE:FIBRE and I hope that this project can inspire each of us to adopt more sustainable practices in our daily lives. It’s the small actions that make a difference.”
The match against Udinese won’t be the only opportunity to participate in RE:FIBRE. Throughout the 2023/24 season, all Rossoneri fans can contribute to the collection by placing any clothing in the designated containers that will be installed at Casa Milan and the AC Milan stores.
Puma should also help them reduce waste in fron of goal too