Gerry Cardinale was present at the Leaders Week event in London earlier today to speak about what the future holds for owners of football clubs. Of course, he was asked about the recent purchase of AC Milan.
Cardinale and his company, RedBid Capital, officially took over Milan earlier this month after completing the purchase from Elliott Management. He has since made it clear that investments will be made to make money, albeit always with a well-thought plan.
Speaking at the Leaders Week in London, the event hosted by Leaders in Sport, Cardinale was asked about why he decided to buy Milan. He stated that the club is a sleeping giant and also touched on the TV rights of Serie A.
So why did you buy @acmilan Gerry Cardinale…?
The Founder and Managing Partner of @RedBirdCapitaI discusses their recent purchase on the Headline Stage.#LeadersWeek pic.twitter.com/psF0sXWc7m
— Leaders Business (@LeadersBiz) September 29, 2022
“AC Milan, in my view, is one of the most exciting things that we’ve done. I think AC Milan is a sleeping giant. I think we bought it well, I think that if you look at its position globally as a brand in European football, it’s one of the big ones. And it’s under-monetised. If you look at the differential in England and Spain and LaLiga with Serie A, there’s a tremendous opportunity here to further work our way into the money on AC Milan and Serie A in general.
“So our interest in AC Milan was really about AC Milan as a brand and what we could do with it. And it was also about Serie A and what we think the possibilities are for that as a league.”
“I just don’t think there should be a three-to-one differential between media revenues across the EPL [English Premier League], LaLiga, and Serie A,” he said.
“If you look at the quality of football played in Serie A, if you look at the aggregate market value of players in Serie A, it’s on a level with La Liga. And yet there’s a two-to-one differential in media revenue, a three-to-one differential versus the EPL. That can be improved, that should be improved.
“I don’t look at a team without looking at the ecosystem that it’s in. And I see a tremendous embedded value and value trajectory both for AC Milan and Serie A. And the way we’re thinking about it is that our activities in building AC Milan back to where it was should have a derivative effect in helping raise everything for Serie A,” he concluded as cited by SportsProMedia.
Given that he’s in London now, Cardinale might attend the game between Chelsea and Milan at Stamford Bridge next week. It will be a tough game for the Rossoneri but as seen in the two UCL games played thus far, they have grown.
There are some interesting points in regard of the various leagues combined player values and according to transfermarkts valuation of the diffferent leagues, these are some of the numbers and maybe some of you will find them as interesting as i did.
EPL €9.85bn
LALIGA €5.03bn
SERIE A €4.71bn
BUNDESLIGA €4.09bn
LIGUE 1 €3.46bn
Milans current valuation is €550.55m which is 2nd in italy only surpassed by inter with a value of €592.95m and following at third juventus at €502.40m.
Milan would be the club with the seventh highest player valuation in the epl
The 4rth in laliga
2nd in the bundesliga
2nd in the LIGUE 1
valuation wise the serie a teams has higher valuations then half the teams in each of laliga,bundesliga and ligue 1. From what i can see 6 serie a team would teams would have a valuatiion higher than epl teams.
I propably should have rephrased the bottom part a bit differentv as it would be under the condition of most expenssive teams compared to the different leagues so for example im not taking into the equation that serie a have 9 teams more expenssive than the less valuable team in epl but more if they could “push out” the other teams due to the valuation.
thanks martin for ur input
Sorry for the late reply Joe was out partying yesterday but thanks and glad to be of some kind of help.