Gerry Cardinale and RedBird officially become the owners of AC Milan at the start of this season and the American has made it clear what his plan is. From a sustainable project to the stadium, the keys are clear.
The season perhaps hasn’t gone exactly as Milan expected, currently righting for a spot in the top four in Serie A. On the other hand, they are in the quarter-finals of the Champions League and have collected a big chunk of revenue from the competition.
As highlighted by Gazzetta Dello Sport (via MilanNews), Cardinale’s plan mainly relies on three pillars: Sustainability, sporting results and the stadium. He has made it clear that Milan must act on a cash flow basis, not spending more than they make.
He hopes that this strategy will be enough to at least secure sporting results on the pitch, with a main focus on Champions League qualification. And the stadium, of course, will help skyrocket revenue and enable more investments on the market.
