Journalist Pietro Mazzara has urged the AC Milan leadership to hold an urgent review into the ticket prices that they have set, which have in turn damaged the attendances already this season.
Despite the fact that Zlatan Ibrahimovic said in a press conference that the management ‘have probably built a team that is more European than ready for the Italian league’, this did not convince the Milan fans to respond by buying tickets for the match against Liverpool.
There were less than 60,000 tickets sold which has been unheard of recently with regards to a big game, yet the poor start domestically and above all the price hike for Champions League games contributed to there being so many unsold tickets.
Mazzara published his weekly column for MilanNews and the final paragraph was one aimed at those in charge of setting ticket prices, amid accusations that they were fixed too high for the Liverpool game.
“A few lines for a topic that is very close to my heart, namely the policy adopted by Milan regarding ticket prices,” he began.
“It is always complicated for a club to put their hands in the pockets of their fans, but at the same time we must consider that there is a limit within which they can profit from the passion of their fans. The historical-economic moment in Italy is what it is and the 70,000 at Milan-Lecce or Milan-Venezia should not be taken as a parameter, but the 58,000 at Milan-Liverpool should be analysed.
“The start of the season did not help ticket sales, but it had practically never happened that the top home match was not sold out. Here we did not even get close to 60,000 and this is due to a pricing policy, in all sectors of the stadium, outside of any logical context.
“The offices in charge should look at the reality of the facts and make a common sense decision, reducing the price list even in matches of a certain type. The stadium needs warmth and if you lose a few euros, but the stadium is full, it’s nicer.”
Be sure to check out our exclusive interview with Pietro Mazzara over on our Substack in which we spoke to him about how he got into covering Milan, his best memories and some of the biggest stories he has broken.
Game ticket should be similar to big avenue ticket. And both should be 30-40€ a seat..
Isn’t the customer a working human?
All Milan fans print money at home.
I keep telling y’all, don’t build a stadium on the maximum attendance level because thngs can change in the future. The team can slump or the prices can deter some fans. Vs pool we had about 60k which would fill up Juve stadium easily and “look full”. Instead it look scattered in the massive San Siro. Party of the product you’re selling is the “look” and an atmosphere. Large number of people in a an even larger stadium doesn’t look good on tv