AC Milan’s owners, RedBird Capital, have a very diverse portfolio and this was highlighted once again yesterday. A €100m investment has been made in the cinema and movie industry, partnering with Ben Affleck and Matt Damon.
RedBird have invested in Fenway Sports (Liverpool), AC Milan, New York Yankees’ Yes Network and many other companies over the last years. They recently helped promote Dwayne Johnson’s new movie Black Adam, also making use of Milan’s social channels, as they have been working with the famous actor for a long time.
Gerry Cardinale sees tremendous potential in the movie industry and has decided to make yet another investment in that field. As cited by the New York Times, the Milan owner has partnered up with Ben Affleck and Matt Damon to launch the production company Artists Equity.
“It’s a significant, nine-figure commitment, with the ability to scale over time. You can’t put your toe in the water. You have to commit,” Cardinale said about the investment.
The investment is worth at least $100m, per the report, and RedBird will be looking to use all of its expertise to make money on this project as well. Just like their other investments, though, it’s not something they will be looking to flip overnight.
Damn it. Why did those two have to get involved in my team. Can’t stand either of them.
You really think that duo have ANY affect/visibility on the club or vice versa?
At least Berlusconi was a perfect model citizen and loved by everyone. 🙂
Perfect model citizen? Bruh he was taking dirty money for being prime minister of Italy and do party with that money 💸 what is your criteria for perfect model citizen?
Sarcasm mate, sarcasm.
Someone really woooshhh the sarcasm
Bruh are we clothing or jewelry company so they can advertise the team? They Have to upgrade the team buy investing like buy better players renew the crucial player build new stadium and then you go advertise but not paying for actors but rather “someone ‘ like spotify or tidal etc. The Team in Couple of years there it’s gonna be something like the Chinese ceo or berlusconi so the team will de-grade again nice job
If you don’t know what are you talking about, just shut up.
😂