Ivan Gazidis has come under scrutiny since his appointment as AC Milan CEO back in 2018, but his commercial strategy appears to be moving the club in the right direction.
Having joined from Arsenal, Gazidis has embarked on a mission to help Milan realise the true potential of its brand globally through innovative new partnerships and the establishing of key sponsorships.
In our latest for SempreMilanTV, Stefano takes an in-depth look at the work Milan are doing away from the pitch to modernise. Enjoy the video, and as always tell us your thoughts in the comments below 👇
