From €12m to €120m – Milan and Inter’s new stadium is a huge revenue boost

By Isak Möller -

AC Milan and Inter are one step closer to getting the full go-ahead for their stadium project. The official figures for the project have been released and one can understand why the clubs are pushing for it. 

The public debate for the stadium will begin next week and the outcome of it will decide the future of the project. Milan and Inter want to begin construction in 2024 and inaugurate it in 2027, which you can read more about here.

As per the official numbers presented by the clubs, via Calcio e Finanza, they estimate that the new stadium will generate €120.4m in revenue annually. The sources of income include naming rights, sponsorships and tours/museum among other things.

It’s a significant amount especially considering that Milan and Inter made just €12.3m in revenue from tours, museum, store, events and sponsorships in 2018/19. These figures come from MI Stadio, which is the company the clubs use to manage San Siro.

In short, the new stadium would bring an extra €110m to Milan and Inter every year, which is eye-opening.

Tags AC Milan Gerry Cardinale Inter


    1. Well the main way it makes money is because it marketed itself amazingly well in East Asia through the 2000s which began a snowball effect which means its collective bargaining TV rights are worth a huge amount more than the other leagues…

      …but stadium ownership and making them multiuse venues where the club makes the money is another one, yes.

      Unfortunately, by continuing to share with Inter, that revenue won’t be as high as it could be, but at least there’ll be less competition for rights in Milan.

        1. Marketing aside, the fact that Premier League has had ridiculous amounts of money pumped into it for the last two decades has meant that big players gravitate towards that league. Whilst Serie A has had very little investment and AC Milan in particular is a prime example of this. Since Berlusconi sold the club, it has been a shambles. And only last year have they started to see talent stay with them, thanks to the Serie A win.

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