Zlatan Ibrahimovic is destined to stay at Milan beyond his current contract, which will expire at the end of the month. However, his importance will extend beyond his positive impact on the pitch and in the locker room.
Today’s edition of Tuttosport (via MilanNews.it) analysed what it means for the Rossoneri to keep him. Of course, we all know how important he is on the pitch, fuelling his teammates and constantly asking for more.
Off the pitch, though, he is just as important. The Swede is known for his own ventures and investments, putting his celebrity status and money to good use. For Milan, he is a great attraction for sponsors and marketing initiatives.
Recently, as the newspaper continues, Ibrahimovic was the protagonist of both the launch of the new shirt and the partnership between Milan and EA Sports. This, inevitably, is an element in favour of the Rossoneri’s bank account.