At the end of the season, Milan and Adidas will end a partnership that has lasted for 20 years. Instead, the San Siro side will unveil their new technical sponsor, which according to reports will be Puma.
AC Milan released a statement on their site regarding the breakup with Adidas:
“AC Milan has mutually agreed with Adidas to prematurely terminate their technical sponsorship deal at the end of the season 2017/2018.”
Today’s edition of La Gazzetta Dello Sport states that an agreement has been found between Milan and Puma, who currently are sponsors for the Italian national team, Arsenal, Dortmund, among others.
AC Milan will earn €10-15m per season according to the agreement.